#jimsmowing #podcasts #podcast After managing a vegetable farm, Serell took a leap of faith — trading in long hours and low pay for ownership of a Jim’s Mowing franchise. Now fully booked and thriving in Bridgewater, SA, he shares how he built a six-day-a-week business powered by quality, relationships, and word-of-mouth. In this episode: Why he stopped taking leads within months How customer rapport became his strongest asset What tools and gear he swears by (hint: it’s all Ryobi!) How he plans to scale with trailers and focus on garden design The cultural contrast between France and Australia — and why he loves it here An inspiring, heartfelt look at turning skills and passion into a dream lifestyle. Timestamps 0:00 – Why Serell left farm work for Jim’s Mowing 1:12 – His trade background and return to landscaping roots 2:09 – Why the Jim’s flat fee model stood out 2:32 – Training insights: “I should have started earlier!” 3:40 – The importance of helping new franchisees 4:44 – Why face-to-face support meetings matter 5:52 – Doing more than mowing: odd jobs, repairs & trust 7:00 – Business size: 55+ weekly clients, solo operator 8:55 – Why he never opens leads anymore 9:46 – His secret to customer conversion: trust & time 13:01 – Biggest challenge? Paperwork, not the physical work 14:27 – Why he uses Ryobi and how it holds up 15:46 – His dream: focus on garden design, not day-to-day mowing 17:00 – The motivation behind his business plans: more family time 18:02 – The French-Australian lifestyle contrast he loves 19:02 – Wine debate: France vs. Australia 22:00 – Why the Jim’s brand wins trust and delivers growth 23:00 – Final advice: offer more than just mowing To learn more about Jim's Mowing, call us on 131 546 or www.jims.net
source https://www.youtube.com/watch?v=mM0pJgXt1Ao
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