Thinking about starting a Jim’s Mowing franchise? In this episode, Gary shares what it’s really been like building his Jim’s Mowing business after leaving corporate life behind. From lead quality and franchise fees to customer selection, health benefits, business growth, and why he has no interest in running Google Ads himself, this is a practical and honest look at what the Jim’s Mowing model is actually like in the real world. Gary explains why the Jim’s Mowing lead system works, how the flat fee franchise model compares to common misconceptions, and why the support from other franchisees has been one of the biggest hidden benefits of joining the group. He also talks about: Why he sees his franchise fees as a marketing budget Why he would rather use Jim’s Mowing leads than run Facebook or Google Ads How one $12 lead turned into a customer worth around $70,000 a year Growing regular clients, adding staff, and building a bigger business The reality of costs, equipment, and daily operations Health benefits, weight loss, flexibility, and better lifestyle outcomes Why Jim’s Mowing has been a life-changing decision Timestamps / Chapters 00:00 Why Gary would never waste time on Google Ads after work 00:45 The real value of Jim’s Mowing leads 01:28 Why Gary wanted to respond to misinformation online 02:20 From 6 weeks in to years later: how the business has grown 03:18 What Gary’s Jim’s Mowing business looks like now 04:05 Regular clients, one-off jobs, and keeping the schedule flexible 05:10 Why Jim’s Mowing leads are different from self-generated leads 06:18 The $12 lead that became a $70,000-a-year customer 07:25 Why customers trust the Jim’s Mowing brand 08:20 Why Gary sees franchise fees as his marketing budget 09:12 Why he has no interest in learning Facebook or Google Ads 10:05 Common myths about Jim’s Mowing fees 11:10 “You must be paying Jim a fortune” — what people get wrong 12:18 Why Gary says this was the best business decision he’s made 13:20 The reality of year one: hard work, little time off, big growth 14:35 Planning time off once the business is established 15:28 How seasonal demand affects a Jim’s Mowing franchise 16:15 Working smarter after the first 12 months 17:20 Getting fitter, faster, and more efficient on the tools 18:10 The hidden value of the Jim’s franchisee network 19:05 The funeral story: how other franchisees stepped in to help 20:22 A second story that shows how strong the support system is 21:28 Why independent operators can’t easily match that support 22:30 Equipment updates and what Gary uses in the business 23:40 The real running costs of a Jim’s Mowing franchise 24:45 Insurance, bookkeeping, maintenance, and consumables 25:40 Tip fees, waste removal, and passing on the right costs 26:35 What friends and family think now 27:20 Success, doubters, and proving people wrong 28:15 What Gary loves about the gardening industry 29:05 Flexibility, lifestyle, and controlling your own day 30:05 The unexpected health benefits of Jim’s Mowing 31:00 Losing 20 kilos and feeling younger in the business 32:05 The services Gary enjoys most: cleanups, hedging, and mowing 33:18 Why garden cleanups bring the biggest customer reaction 34:10 Lessons learned: working smarter and safer 35:05 Anything Gary would do differently starting out? 35:50 Corporate life vs Jim’s Mowing franchise life 36:45 Financially, how the business has really performed 37:40 Pricing confidence and letting go of the wrong clients 38:25 Final advice for anyone considering Jim’s Mowing SUBSCRIBE TO OUR CHANNEL https://www.youtube.com/user/JimsGroupPtyLtd?sub_confirmation=1 👉 Subscribe for real business advice, franchisee stories, and how-to tips. 👉 Call 131 546 or visit jims.net to start your own franchise. Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year. Here’s what you’ll find here: Straight advice from Jim Penman on business and franchising Franchisee success stories and behind-the-scenes insight Practical how-to guides for home and business services We’re also recruiting. In 2024 alone, 245,000+ leads went un-serviced. If you want guaranteed work, full training, and the backing of Jim’s, we’d love to hear from you. Start here 📌 Get a quote: https://jims.net/services 📌 Own a franchise: https://jims.net/own-a-franchise 📞 AUS: 131 546 | NZ: 0800 454 654 Follow Jim’s Group on socials @jimsgroupofficial. Listen to Jim’s Podcast on Spotify, iTunes, or YouTube. #jimsgroup #franchise
source https://www.youtube.com/watch?v=LOLkEdosVjg
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