What’s it really like to start a Jim’s Mowing business in your first year? In this impromptu “day on the road” episode, Joel sits down with Mitch during lunch to talk through his first 10–11 months in business — from why he joined, to the reality of running jobs in Melbourne’s hills, to turning a $16 lead into a $13,000 landscaping job. Mitch shares what helped him get started, what surprised him most, how he built his client base, and why the support network inside Jim’s made such a difference. He also opens up about the physical side of the work, scaling with staff, equipment choices, customer misconceptions about franchising, and the importance of mental health in blue-collar work. This is a raw, unscripted conversation filmed out in the field — exactly the kind of real-world insight people want before making a business decision. 00:00 From March to Christmas: $150K turnover 00:04 The $16 lead that became a $12K–$13K landscaping job 00:17 Filming a live “day on the road” with Mitch 00:25 How long Mitch has been with Jim’s Mowing 00:40 Why he made the change into business ownership 00:54 The Jim’s YouTube content that helped sell the opportunity 01:20 What made the content feel genuine 02:12 First-year numbers: turnover, time off, and expectations 02:54 Starting with bought clients and growing the run 03:17 Biggest challenges: weather, difficult customers, physical work 04:44 Initial misconceptions about franchising 05:31 Clearing up the myth around “Jim taking 20%” 06:01 Why the weekly fees are worth it 06:06 The $16 lead that turned into a major landscaping job 06:34 First spring rush: huge demand and needing casual help 06:57 Winter slowdown and when things really picked up 07:22 Enjoying the responsibility of running his own business 07:51 Using Xero and staying on top of admin 08:14 The strength of the Jim’s brand in the market 08:44 Local business vs franchise perception 09:03 Quoting competitively and winning work 09:59 Supporting local while having big-brand backing 10:41 The colourful shirt and what it represents 11:05 Trademark/TIACS and mental health conversations 12:00 Free mental health support and why it matters 13:21 What a franchisor does and how Aaron helps 14:33 Access to wider support across the Jim’s network 15:29 The John Wild story that sums up Jim’s culture 16:15 When Mitch’s baby arrived during a major job 17:27 What Mitch enjoys about the gardening and mowing industry 18:39 Plans to scale and bring on more staff 19:38 Equipment choices: petrol vs battery 21:26 Training experience and starting in a moon boot 22:06 First week in business and early lessons 22:46 Where Mitch learned landscaping skills 23:33 Growing the business and keeping leads on 23:51 His next-door neighbour also joining Jim’s 24:54 Why they don’t see each other as competition 26:09 Business advice for new franchisees 26:31 Upselling services and not leaving money on the table 29:00 Advice to younger people considering small business 29:31 Don’t judge Jim’s by outside opinions 30:26 Why observation days and real content matter 31:01 Wrapping up and what’s next for Mitch SUBSCRIBE TO OUR CHANNEL https://www.youtube.com/user/JimsGroupPtyLtd?sub_confirmation=1 👉 Subscribe for real business advice, franchisee stories, and how-to tips. 👉 Call 131 546 or visit jims.net to start your own franchise. Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year. Here’s what you’ll find here: Straight advice from Jim Penman on business and franchising Franchisee success stories and behind-the-scenes insight Practical how-to guides for home and business services We’re also recruiting. In 2024 alone, 245,000+ leads went un-serviced. If you want guaranteed work, full training, and the backing of Jim’s, we’d love to hear from you. Start here 📌 Get a quote: https://jims.net/services 📌 Own a franchise: https://jims.net/own-a-franchise 📞 AUS: 131 546 | NZ: 0800 454 654 Follow Jim’s Group on socials @jimsgroupofficial. Listen to Jim’s Podcast on Spotify, iTunes, or YouTube. #jimsgroup #franchise
source https://www.youtube.com/watch?v=UTdMF4NJzvk
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