From $16 Leads to $12K Jobs: Mitch’s First Year in Jim’s Mowing

In this episode, Joel heads out on the road with Mitch for a real, unscripted day-in-the-life chat from the field. Mitch shares how he went from seeing an ad online to building a growing Jim’s Mowing business in Melbourne, turning over around $150,000 from March to Christmas, landing a $12,000+ landscaping job from a $16 lead, and learning what it really takes to run your own business. They talk about the realities of franchising, building a client base, handling weather, managing physical work, using leads effectively, scaling with staff, equipment choices, and why content and transparency matter for younger buyers looking at business ownership. This is a genuine conversation about small business, autonomy, hard work, and the opportunities that come with backing yourself. In this episode: Mitch’s first-year turnover and business growth How a $16 lead became a $12,000+ landscaping job The truth about Jim’s Mowing franchise fees Challenges of weather, physical work, and customer management Why younger buyers research through YouTube and podcasts Building a local business with the support of a national brand Mental health support for blue-collar workers Equipment choices, training, and scaling with employees Advice for younger people thinking about business ownership If you enjoy this episode, make sure to like, comment, and subscribe. Timestamps / Chapters 00:00 From $16 leads to $12,000 jobs 00:24 Why Mitch joined Jim’s Mowing 00:54 How YouTube content helped him make the decision 02:20 First-year turnover: $150K from March to Christmas 03:17 The biggest challenges in year one 05:14 Franchise myths, fees, and the $16 lead story 06:21 Spring rush, winter slowdown, and running the business 10:18 Mental health, support, and the franchisor network 17:47 Scaling the business, equipment choices, and training 25:01 Advice for younger people thinking about joining Jim’s SUBSCRIBE TO OUR CHANNEL https://www.youtube.com/user/JimsGroupPtyLtd?sub_confirmation=1 👉 Subscribe for real business advice, franchisee stories, and how-to tips. 👉 Call 131 546 or visit jims.net to start your own franchise. Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year. Here’s what you’ll find here: Straight advice from Jim Penman on business and franchising Franchisee success stories and behind-the-scenes insight Practical how-to guides for home and business services We’re also recruiting. In 2024 alone, 245,000+ leads went un-serviced. If you want guaranteed work, full training, and the backing of Jim’s, we’d love to hear from you. Start here 📌 Get a quote: https://jims.net/services 📌 Own a franchise: https://jims.net/own-a-franchise 📞 AUS: 131 546 | NZ: 0800 454 654 Follow Jim’s Group on socials @jimsgroupofficial. Listen to Jim’s Podcast on Spotify, iTunes, or YouTube. #jimsgroup #franchise

source https://www.youtube.com/watch?v=AIpCJkuaUW0